You may be surprised that a low cost hospital chain in India offers multiple lessons for lawyers. The World’s Cheapest Hospital Has to Get Even Cheaper (Business Week, 26 March 2019) explains how an already-low-cost operation can go even lower. That message may not be music to law firm partners’ ears, but it should sound melodious to clients.
Challenger firms are changing the game for senior lawyers
Today with Challenger firms are changing the game for senior lawyers, Warren Kalinko, CEO of Keypoint Law in Australia, joins the Dialogue as a contributor. As a ‘doer’ Warren is particularly welcome; in my opinion Dialogue has too few CEOs / managing partners of firms, whether of the BigLaw or NewLaw business model variety contributing to our discourse.
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Remaking News of the Week: Crowd-sourcing model law firms
Today, in Remaking News of the Week: Crowd-sourcing model law firms I highlight a call from Jordan Furlong, a regular contributor to Dialogue.
Jordan is running a novel research project, to find, describe and celebrate “radically different law firms”. In other words, law firms I described as ‘remade’ in my 2016 book: Remaking Law Firms: Why & How.
I commend Jordan’s work to you and urge you to add your examples to his analysis. It’s is the interests of the legal services ecosystem.
Succeeding in BigLaw means business velocity
The value of legal market positioning
In The value of legal market positioning our regular contributor Heather Suttie argues that definitive legal market positioning leads to a distinctive, authoritative brand for a law firm. And the corollary is that trying to be everything to everyone means a firm stands for nothing in no one’s mind.
Research (by beaton, my Voice of Clients consultancy) over many years amongst the clients of Australian and New Zealand clients of corporate BigLaw firms shows it is possible to differentiate a law firm and sustain a position in the served market. And, it’s no surprise that having a distinctive position correlates with superior client satisfaction, supporting Heather’s proposition that ‘legal market position is critical to surviving while your brand is key to thriving’.
Read More10 legal services marketing trends to watch this year
10 legal services marketing trends to watch this year by Heather Suttie is my choice of the many 2019 watch lists on BigLaw. It’s a compelling, commonsense synthesis.
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