25 years ago David Maister published Managing the Professional Service Firm

It’s 25 years since David Maister published Managing the Professional Service Firm (1993). I count myself fortunate to have a copy inscribed by David on my bookshelf. 

Recently, while preparing a presentation to professional services CMOs, I dipped into chapter 2, The Professional Firm Lifecycle and was reminded of the depth of David’s prescience on how meeting the range of clients’ needs profitably requires different business models.