Legal innovation at Fireside 2019

A ‘happy camper’ was an accurate description of me one weekend last month. I was a guest at this year’s first-ever Legal Innovation Summit, which was part of the Fireside 2019 conference. The experience was extraordinary, writes Heather.

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Strategies for uncertain times

With Strategies for uncertain timesHeather Suttie makes a positive contribution in the gloomy, global environment from which no legal services provider will be shielded.

 It’s said that wars are won by strategy and battles are won by tactics. If that’s the case, then uncertainty around upcoming international political events—Canada’s federal election, Brexit, the 2020 U.S. election and forecasts for a financially-soft 2020 worldwide—may be among the factors that spur discontented clients to force change upon traditional law firms or leave them high and dry.

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Continuing Heather Suttie’s Analysis of the Big Four: Next Big Bite

Continuing Heather Suttie’s Analysis of the Big Four: Next Big Bite is an insightful look at just how far and fast the Big Four are likely to encroach on BigLaw’s patch. Heather’s post is well-timed! In the last two months two Australian-based former managing partners of King & Wood Mallesons, a premier BigLaw firm, have been named global heads of PwC Legal and KPMG Legal. A certain sign of the times      

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Legal Gets a Mulligan

OK, I have to admit when I first read Heather’s post Legal Gets a Mulligan I had to ask Google “What’s a Mulligan?”.  

I found this helpful explanation in Wikipedia, “A mulligan is a second chance to perform an action, usually after the first chance went wrong through bad luck or a blunder. Its best-known meaning is in golf, whereby a player is informally allowed to replay a stroke, even though this is against the formal rules of golf.”

Read on and decide for yourself about the power of Heather’s Mulligan metaphor.

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The value of legal market positioning

In The value of legal market positioning our regular contributor Heather Suttie argues that definitive legal market positioning leads to a distinctive, authoritative brand for a law firm. And the corollary is that trying to be everything to everyone means a firm stands for nothing in no one’s mind.

Research (by beaton, my Voice of Clients consultancy) over many years amongst the clients of Australian and New Zealand clients of corporate BigLaw firms shows it is possible to differentiate a law firm and sustain a position in the served market. And, it’s no surprise that having a distinctive position correlates with superior client satisfaction, supporting Heather’s proposition that ‘legal market position is critical to surviving while your brand is key to thriving’.

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