10 legal services marketing trends to watch this year

10 legal services marketing trends to watch this year by Heather Suttie is my choice of the many 2019 watch lists on BigLaw. It’s a compelling, commonsense synthesis.

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Lawyers, lemons and lemmings from Heather Suttie

In Lawyers, Lemons and Lemmings, I suggest that whether you’re a lawyer, a lemon, or a lemming, you’re different from others of your species, and that your unique factors distinguish you from the rest of your kind. Lawyers, lemons and lemmings may seem very disparate, but they have more in common than you might think.

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Toward client industry alignment

In ‘Toward client industry alignment’ Heather Suttie suggests that BigLaw practice is shifting cautiously toward focusing on and organising around client sectors and industries. Read why…

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Big Four’s Big Bite

“Just when you thought it was safe to go back in the water …” Thirty years ago, that was the tagline for Jaws 2, the 1978 second installment to the iconic shark movie, Jaws, that three years earlier kept many movie goers from daring to dip a toe in the water never mind venture out for a swim.

The odds of being killed by a shark are 1 in 3,748,067. Furthermore, according to the Florida Museum of Natural History, you’re more likely to be killed by fireworks (1 in 340,733), lightning (1 in 79,746), drowning (1 in 1,134), a car accident (1 in 84), stroke (1 in 24), or heart disease (1 in 5).

However, if you’re a law firm, the odds of being badly bitten by one or more of the Big Four professional services firms are chillingly high.

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BigLaw firm change management: Reckoning and Retooling

BigLaw firm change management means having difficult conversations and empowering business development professionals. It’s a case of Reckoning and Retooling writes Heather Suttie.

A senior partner who has practiced law for 45 years recently observed to me, “The traditional firm pressures are huge. A few big failures and we will see radical transformation.

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