Jordan Furlong on Collaboration (Part 2)
Regular Dialogue contributor, Jordan Furlong, penned two outstanding posts on collaboration in March 2019. I am pleased to give both more airtime given the shibboleths and taboos Jordan is outing. Jordan’s posts are published on Dialogue today as Jordan Furlong on Collaboration (Parts 1 and 2); Part was published on Dialogue on May 23, 2019.
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Jordan Furlong on Collaboration (Part 1)
Regular Dialogue contributor, Jordan Furlong, penned two outstanding posts on collaboration in March 2019. I am pleased to give both more airtime given the shibboleths and taboos Jordan is outing. Jordan’s first is published on Dialogue today as Jordan Furlong on Collaboration (Part 1).
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Look at the Whole Board
Look at the Whole Board by Patrick Lamb is a pithy intellectual challenge to all of us. Based on his reflections on the Deloitte-Epstein Becker announcement, Patrick invites us to consider whether the Big Four really are the bogey men for BigLaw firms?
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Law’s Emerging Elite: Enterprise Legal Service Providers, Part 1
Mark Cohen takes another look at so-called ‘ALSPs’ in his recent Forbes piece, Law’s Emerging Elite: Enterprise Legal Service Providers. I have not-a-little licence in styling the elite law firms of the world as ‘alternative’. But, Mark’s point is just this: A handful of elite firms doing the biggest, most complex, bet-the-farm work are now starting to put daylight between themselves and the rest. In the not too distant future, it’s not unimaginable that the ‘elite’ will be the ‘alternatives’ – just much, more profitable. This post is Part 1 of 3, with the others to follow on the Dialogue.
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The value of legal market positioning
In The value of legal market positioning our regular contributor Heather Suttie argues that definitive legal market positioning leads to a distinctive, authoritative brand for a law firm. And the corollary is that trying to be everything to everyone means a firm stands for nothing in no one’s mind.
Research (by beaton, my Voice of Clients consultancy) over many years amongst the clients of Australian and New Zealand clients of corporate BigLaw firms shows it is possible to differentiate a law firm and sustain a position in the served market. And, it’s no surprise that having a distinctive position correlates with superior client satisfaction, supporting Heather’s proposition that ‘legal market position is critical to surviving while your brand is key to thriving’.
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